"In 2012, we connected over a billion people and became a mobile company," said Facebook CEO Mark Zuckerberg in a statement announcing the fourth-quarter results.
Facebook is largely known for their advertising and also makes most of it's profit from it. More than 84% of it's profit is advertising. Of course, large companies like Walmart, Zynga,Target, etc, are tapping into the social network to target their main audience for their advertising. When they say big brother is watching over us, they're really not lying. Facebook can scan your posts and pick out certain keywords from your status'. That way they use this information to set a certain company and products ad selection to your profile. They are continuously doing this as they collect data from your newest and most recent posts.
CNN Social Networking Source
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